Mobile SEO

5 Classes For Surviving Crises From SE Rating’s Ukrainian Group


This submit was sponsored by SE Rating. The opinions expressed on this article are the sponsor’s personal.

With over half of our staff hailing from Ukraine, SE Rating confirms that via teamwork, you possibly can climate the best of storms.

Regardless of the disaster, lack of clients, withdrawal from the Russian market, huge employees relocation, and battle zone work surroundings (for many who stayed in Ukraine), we not solely managed to outlive however to evolve past our pre-war stage as a enterprise.

By means of this text, the SE Rating group wish to share how we not solely survived however thrived, regardless of the unspeakable circumstances.

1. Put Individuals First. They Are Your Lifeline.

Every one in all our group members ran the additional mile within the midst of this disaster.

Their onerous work and dedication are what stored this firm afloat.

No business-related ideas and tips may ever make a distinction with out them, which is why SE Rating centered on offering as a lot safety to the group as potential.

SE Rating Moved The Workplace From Kyiv To Wroclaw, Which Helped The Group Relocate To Safer Locations.

Within the first days of the battle, all the Ukrainian group acquired a relocation allowance.

Then, the a part of our group that arrived in Poland first helped others with transportation, lodging, authorized facets, and so forth.

Not A Single Particular person Was Laid Off. No Cuts Have been Made To Salaries.

Protecting the group financially protected grew to become the corporate’s first precedence.

After solely a number of weeks into the battle, all bonus packages and private growth coverages have been restored.

We Started Group Remedy Periods To Assist Us Course of What Was Occurring.

Though our SE Rating household was territorially divided and morally damaged, similar to hundreds of different Ukrainian households, we supported one another.

We organized particular on-line conferences in order that the group may synchronize emotionally. We additionally invited an expert psychologist who helped us work via the traumas of the battle.

We Started Showcasing Our Group Members On Social Media & Sharing Their Tales.

After studying the right way to regulate to the brand new present actuality, we felt that the voices of our group ought to be heard throughout. We launched a sequence of posts the place our teammates talked about themselves and their experiences.

This motivated our employees and revealed SE Rating’s human facet.

Respecting and appreciating your staff is the important thing to their loyalty and, consequently, the important thing to any enterprise’s success.

This method to folks has at all times stored SE Rating robust, no matter exterior circumstances.

Individuals have been, are, and would be the best worth to us as a result of they’re those behind our product – a product that lots of of hundreds of individuals worldwide love.

Lesson realized: Worth the folks behind the product, and so they’ll reply to you in type.

2. Stick To Your Plans To The Greatest Of Your Skill.

The battle turned our lives the wrong way up.

A lot of our plans have been ruined, and full uncertainty grew to become our “finest” good friend. Each member of our group felt this.

All of us wanted some stability, and our job grew to become one thing like an “island” of certainty for us. We determined to not swap to vitality preservation mode, however to observe our roadmap as a lot as we may.

And it labored!

Our onerous work resulted in 4 model new AI and NLP-based instruments:

  • On-Web page Web optimization Checker analyzes any net web page by checking it for 94 parameters that have an effect on search rankings.
  • Content material Advertising Module helps you construct briefs and create Web optimization-friendly content material quicker with much less effort.
  • SERP Analyzer reveals prime SERP gamers and measures their pages by checking them for 110+ on-page and off-page parameters.
  • Backlink Hole Analyzer reveals domains and URLs linking out to your opponents however to not you.

We’ve gotten as near our authentic plan as potential and even managed to hitch the brightonSEO convention for the primary time in October.

SE Ranking team in Brighton
Picture by SE Rating, October 2022

We don’t simply really feel like we’re transferring ahead. We are transferring ahead.

Lesson realized: Even if you really feel damaged and misplaced, do your job. It could turn out to be your supply of reliability in a altering and scary world.

3. Keep True To Your Values – Regardless Of Quick-Time period Enterprise Dangers.

Integrity is one in all SE Rating’s prime values.

Regardless of how a lot we wish to say what folks wish to hear, we persist with the reality.

The reality is that the Russian Federation invaded Ukraine, and we couldn’t maintain supporting shoppers from Russia as a result of it meant supporting companies that have been paying taxes and sponsoring their military.

Though Russia accounted for 15% of the entire variety of SE Rating shoppers, we ceased offering companies to them on the finish of February.

Since then, new Russian customers couldn’t and can’t register with SE Rating, and we don’t settle for funds from present Russian shoppers.

To beat the difficulties attributable to the withdrawal from such a big market, we needed to:

  • Redirect our assets to draw new shoppers from different international locations.
  • Overview deliberate actions and add new platform promotion channels.
  • Barely change the pricing coverage.

We communicated our place to clients in an sincere approach, as we at all times do, and it resonated with them.

We could have misplaced 15% of our clients, however SE Rating attracted 20% extra since then; our firm stays worthwhile, and our revenues proceed to develop.

This 12 months, we hit 1,000 evaluations on G2! We even have the highest-ranking Web optimization software program resolution in the marketplace. We couldn’t be extra grateful to our customers for supporting and inspiring us alongside the way in which.

5 Lessons For Surviving Crises From The Ukrainian Team Of SE Ranking

Lesson realized: While you keep true to your beliefs, it should repay regardless of the preliminary losses.

4. By no means Skimp On Safety. Points Can Price You Dearly.

Crises are downright unpredictable.

Worse but, not with the ability to guess what’s going to occur subsequent is likely one of the largest the reason why crises are so harmful.

There are one million and one potential issues that may catch you unexpectedly and knock you out in case you don’t take preventative measures early on.

Your largest insurance coverage coverage is sorting via all of the potential dangers after which discovering methods to beat them.

SE Rating did simply that. We diversified all potential dangers from the beginning in order that our companies may stay in impact, even via a disaster.

How To Improve Enterprise Safety

SE Rating applied a number of ways to make sure that processes and knowledge keep protected, below any circumstance.

  • Our servers originated in a number of safe areas: Germany, Finland, and the USA.
  • We’ve constructed a dependable product infrastructure, and the system continues to work even when some crashes happen.
  • Groups, not only one particular person, coordinate processes. Every group member can sort out issues once they come up. That’s why when a few of us couldn’t work (as a result of they needed to transfer to a safer place or disguise in a bomb shelter), different group gamers may cowl for them.
  • All communication occurs in a single place. In our case, it’s Slack. Now we have separate channels for every undertaking, division, and even for promo campaigns. This manner, everyone seems to be on the identical web page and has entry to adjustments and updates in seconds.
  • We maintain our communication as clear as potential, from C-level administration to particular person group members. All pressing selections are carried out immediately and with restricted forms. Remaining clear braced us for the robust instances forward. Our companies continued working, even via the start of the battle when numerous adjustments needed to be utilized instantly.
  • Now we have operational guides for all departments in Confluence. We describe processes intimately so that every group member is aware of what to do when preparing for some activity or exercise.

Lesson realized: Be diligent and ready for the worst-case state of affairs since you by no means know when a disaster will strike.

5. Don’t Be Afraid To Say What Should Be Stated.

From an operational standpoint, we would have liked to ensure our clients didn’t really feel the affect of the disaster on the corporate’s work and the product.

However on an ethical degree, we needed to tackle the elephant within the room – the battle.

Regardless of the ocean of content material on the market concerning the invasion, we discovered our voice among the many digital advertising group and flew with it. We nonetheless couldn’t be extra grateful for the assist that also comes from this group to at the present time.

We additionally launched a sequence of posts and articles discussing other ways you possibly can assist: Ukraine, Ukrainian girls through the battle, Ukrainian Web optimization specialists who grew to become volunteers, and our unbelievable group.

Later this 12 months, SE Rating was shortlisted for the World Content material Awards as one of the best Disaster Response Content material Marketing campaign for this sequence of publications.

We’re particularly grateful to Miranda Miller who was among the many first to assist us as we voiced what wanted and nonetheless must be stated.

SE Rating additionally organized a Charity Web optimization Webinar with Aleyda Solis, Barry Schwartz, Barry Adams, And Kristina Azarenko, which was attended by greater than 1,100 folks.

The occasion raised $4,000 for the Save the Kids basis, which gives safety to each baby affected by the battle in Ukraine.

With all this assist, now we have been satisfied as soon as once more that the Web optimization group is an actual household that’s at all times there to face by and with you throughout essentially the most difficult of instances.

Lesson realized: Make your voice heard and your group will assist you.

Be Safe. Be Honest. Be Sincere. Be Supportive. Be Robust.

The following tips solely work when paired with transparency and honesty.

We imagine that these virtues are foundational to each enterprise’s success. You have to be crystal clear about what your applied sciences and processes supply, and be totally open to the wants, opinions, and well-being of your employees and shoppers.

  • Secure information needs to be persistently protected.
  • Clear communications should at all times be – clear.
  • When you supply full assist, be totally supportive.

This method proved and nonetheless proves efficient for us and is unlikely ever to alter.

And bear in mind: crises increase distinctive challenges that require distinctive approaches. One-size-fits-all methods haven’t any place right here. So, use our ideas as benchmarks and adapt them to your online business technique as you discover your individual technique to success.



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