SEO

Content material API for Buying and Google Advertisements API up to date for nation concentrating on


Updates to the nation concentrating on for procuring merchandise, with the introduction of the feedLabel area, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation concentrating on necessities had been being eliminated and changed with a brand new feedLabel area. In the present day Google introduced updates to these adjustments together with:

For Google Advertisements

  • Any Google Advertisements account can set the feed_label area in ShoppingSetting for Buying and Efficiency Max campaigns. You possibly can set feed_label within the Google Advertisements UI and the Google Advertisements API.

For Service provider heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Middle UI. When this characteristic is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they had been added within the Service provider Middle UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API habits abstract. Moreover, the next is a clarification from Google in regards to the present API habits for feedLabel:

  • Insertion: You possibly can solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. Presently, Merchandise.insert would possibly return an error if you happen to don’t present an identical targetCountry. This habits hasn’t modified if you happen to proceed to make use of solely targetCountry.
  • Concentrating on: When you set feedLabel to a sound 2-letter CLDR territory code, you have to nonetheless set the transport attribute of the merchandise useful resource to the identical nation with a purpose to goal that nation. For instance, if you happen to set a brand new feedLabel to “US”, you have to additionally set the nation area within the transport attribute to “US”. When you don’t set each fields, the product may not be eligible to serve in that nation. You possibly can configure concentrating on for a whole feed within the Service provider Middle UI.
  • Get/Listing: If you use Merchandise.listing or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they had been added within the Service provider Middle UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you may’t modify the feedLabel for that product (that is much like how language works). When you want to change the feedLabel you will have to create a brand new product with a distinct product Id.

Coming subsequent. Google says that after the rollout of feed labels is full, they may settle for Merchandise.insert calls with feedLabel set to any string. targetCountry will likely be non-obligatory.

For datafeeds, the datafeeds useful resource will likely be up to date to incorporate feedLabel within the Content material API for Buying.

Dig deeper. You possibly can learn the total announcement from Google right here.

Why we care. When you’re a developer and also you’re utilizing APIs for content material or procuring campaigns, you’ll not should set a goal nation, however as a substitute use the feedLabel instead. You possibly can opt-in or out of those options,


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About The Creator

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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