5 years after it first launched, the video sharing-focused social community TikTok has taken the world by storm.
Downloaded greater than 2 billion occasions by customers in 150 international locations, individuals have flocked to the cellular app which presents them with a stream of algorithmically chosen brief movies full of music, dancing, cooking demos, and different brief bits of user-created leisure.
For this report, DISQO surveyed 39,452 grownup shoppers in the US with the objective of higher understanding TikTok utilization and client attitudes, notably about model promoting on the social media platform, together with:
- How does TikTok utilization fluctuate throughout demographic cohorts?
- What do TikTok customers take into consideration efforts to market to them on the platform?
- What actions do TikTok customers take after watching model movies, and the way does that map to the buyer advertising funnel?
Go to Digital Advertising and marketing Depot to obtain TikTok is all that… and a bag of clips. Insights into the TikTok audience from DISQO.
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