Make Your Personal FAQ Pages & 25 Examples to Get Began

An FAQ web page solutions ceaselessly requested questions in your web site. 

Many companies have them to assist customers perceive their services and products.

Your FAQ web page may additionally embody questions and solutions about working hours, return insurance policies, fee choices, or delivery info.

Or tips on how to resolve frequent issues along with your services or products.

Right here’s an instance from Canva:

fix a problem in canva

An efficient FAQ record will anticipate your viewers’s wants, reply their questions, and information them to related content material in your web site. 

Carried out proper, an FAQ web page may even enhance your rankings in Google.

On this article, we’ll stroll you thru finest practices for publishing FAQ pages and present you 25 nice FAQ web page examples.

The Advantages of FAQ Pages

An FAQ web page can considerably enhance the client person expertise. It’s best to view FAQ pages as an extension of customer support.

Actually, 60% of shoppers mentioned they’ve used FAQ or assist pages on an organization’s web site prior to now yr.

And a well-optimized FAQ web page also can drive loads of website positioning visitors.

That’s as a result of many query key phrases get tons of searches. For instance, “tips on how to block somebody on WhatsApp” will get 3,600 searches per 30 days within the U.S. alone:

block someone on whatsapp searches

And “tips on how to contact Amazon customer support” will get 6,600 U.S. searches per 30 days:

contact amazon monthly searches

Folks clearly need to know the solutions to those brand-specific questions. So it solely is sensible that the manufacturers capitalize on this and goal these key phrases with FAQ content material.

Right here’s an instance from Wells Fargo’s FAQ web page:

wells fargo bank faq

If you happen to plug this web page into Semrush’s Area Overview instrument, you’ll be able to see that it brings in about 3,100 natural search guests per 30 days.

wells fargo bank faq traffic

Plus, Wells Fargo has inside hyperlinks pointing from their FAQs to different pages on their web site. 

wells fargo bank specific faq

These inside hyperlinks are nice for website positioning as a result of they assist Google discover and index the pages in your web site. (Amongst different causes.)

FAQ Web page vs. Information Base

FAQ pages usually reply simple questions with easy, direct solutions.

Information bases, alternatively,are extra detailed. They’re meant to unravel extra complicated buyer issues. Information base pages include long-form articles, how-to guides, tutorials, and even movies.

These two entities serve related functions. However they differ barely. 

Examples of questions you might discover on FAQ pages embody:

  • What’s your return coverage?
  • How lengthy does delivery take?
  • What are your retailer hours?

You’ll additionally possible discover frequent product or service-specific questions. However both manner, the solutions to those questions are usually fast and simple.

For instance, right here’s an FAQ web page from SkipTheDishes, a meals supply service: 

skip faq

FAQ pages like this usually hyperlink to information base articles for extra complicated questions that require better element.

Right here’s what our information base seems to be like:

semrush knowledge base

Examples of matters you might discover on a information base embody:

  • Guides to “getting began” with merchandise
  • Detailed billing and account setup info
  • Troubleshooting guides for particular merchandise and options

Now that you understand the distinction between FAQ pages and information bases, let’s speak about tips on how to create your personal FAQ web page.

Make an FAQ Web page (Finest Practices)

To create an FAQ web page that drives natural visitors and proves helpful to guests, observe these finest practices. Beginning with selecting the best inquiries to reply.

1. Establish Your Most Steadily Requested Questions

Step one is figuring out what your prospects truly need to know.

You are able to do this a few alternative ways:

  1. Get info out of your customer support staff (when you’ve got one) or assist e mail
  2. Carry out key phrase analysis

You can begin by talking with somebody in your customer support staff to get an concept of questions they get loads. 

Or, in the event you use a assist desk or name middle software program, you’ll be able to sift by current information. This may embody recorded calls, written particulars about particular buyer points, and many others.

Some software program methods even have tagging options that assist you to categorize particular questions/points. Like Intercom and Zendesk.

Key phrase analysis will help you establish the search phrases individuals are getting into into Google and different search engines like google.

Begin by plugging your model identify into the Key phrase Magic Device

For this instance, we’re utilizing Lush, a cosmetics firm.

keyword magic tool

Then, click on the “Questions” filter close to the highest left-hand nook of your display.

filter by questions

You’ll get a listing of questions associated to your model.

list of keywords

When you’ve compiled your questions, be aware of which of them you intend to reply so as of significance.

Kind the “Quantity” column to see which search phrases are searched for many ceaselessly.

Be aware: Small manufacturers could not get many or any brand-specific searches. In that case, you’ll be able to lean on customer support and assist sources to get query concepts.

Subsequent, it’s time to begin organizing your web page and writing your solutions.

Let’s get into it.

2. Comply with a Clearly Outlined, Logical Construction

One of the best FAQ pages are very easy to navigate as a result of they’ve clear sections based mostly on the kind of query being requested.

For instance, Shopify’s FAQ web page divides questions into 4 sections—getting began, promoting, funds, and delivery:

shopify faq

Consider it like your web site’s navigation. 

It’s best to have the ability to put each web page in your web site into logical classes. In any other case, customers (and search engines like google) could not have the ability to discover them.

Equally, every query in your FAQ web page ought to fall below a broad class listed on the web page.

3. Show Related Questions on the High of the Web page

Individuals are usually in a rush to search out the solutions to their questions. So it’s finest to reply a very powerful—or latest—ones proper on the prime of the web page.

For instance, one thing like “how lengthy does delivery take?” will all the time be related for a web-based retailer. So that will make sense on the prime of the web page.

However perhaps you’ve just lately launched a brand new product or replace. Folks possible have questions on that, so these may very well be good choices to incorporate excessive on the web page, too.

Use your analysis from the first step to find out which inquiries to cowl first. Take into account:

  • Questions prospects or potential prospects usually ask your organization
  • Questions with essentially the most search quantity
  • Questions you provide you with by yourself that you simply need to prioritize
  • Current questions that may make it easier to reply to new options or information

Let’s use an ecommerce web site for instance. Your most-asked questions will possible be about delivery, returns, and many others. These ought to seem on the prime of that web page.

Check out Nike’s FAQ web page. It contains details about delivery, supply, and returns first:

nike quick assist

The “Fast Assists” part permits you to see the most typical questions with out scrolling.

4. Reply Questions Clearly & Concisely

You probably have a variety of floor to cowl, don’t attempt to reply one million associated questions all on the identical web page. 

As a substitute, give a quick, clear reply to at least one fundamental query per web page.

Then, hyperlink to any associated questions. Like Barkbox does right here:

barkbox related articles

Associated articles seem after each particular person FAQ reply web page.

And if the person desires to be taught extra about associated matters—maybe about “What is available in a BarkBox”—they will click on on the “associated” hyperlink on the finish. 

This manner, they’ve choices however gained’t be overwhelmed with an excessive amount of info directly.

inside linking construction also can assist enhance your search engine rankings.

5. Take into account Consumer Expertise

Talking of person expertise—remember that FAQ pages are essential pages in your guests.

They’re important for UX. So the UX of your FAQ pages needs to be on level.

Including useful components like search performance and drop-down menus could make your web page simpler to navigate.

For starters, most customers land in your FAQ web page with a particular query in thoughts. So including a search perform is a should in the event you reply various questions.

To make issues straightforward for customers, embody the search perform on the prime of the FAQ web page. Like Instagram does:

instagram help

This manner, customers gained’t must scroll till they discover the knowledge they want.

You too can embody drop-downs inside the classes you created earlier.

See how Adobe breaks up their navigation bar with drop-down arrows for every bigger class?

adobe faq section

It is a nice method to embody a variety of info on one web page with out complicated or overwhelming the person.

6. Publish Your FAQ Web page

Now it’s time to design and publish your FAQ web page. 

It’s a good suggestion to incorporate a hyperlink to your FAQ in your fundamental navigation bar. Like Nike does:

nike help

This manner, regardless of the place customers are in your web site, they will entry the web page in the event that they need assistance.

Your CMS (content material administration system) possible has a straightforward manner so that you can create and construct out your fundamental navigation. 

Right here’s how to take action on a couple of fashionable CMSs:

And when you’ve got a information base, it’s a good suggestion to characteristic or hyperlink to your FAQ web page there as properly.

7. Replace Your FAQ Web page

As your enterprise grows and modifications, your FAQ web page ought to, too.

It’s vital to maintain FAQ web page info updated so your prospects can depend on it. This will likely appear apparent. Nevertheless it’s an issue a variety of FAQ pages have.

If you happen to don’t preserve your FAQ web page updated, you might lose prospects who can’t determine your product. 

It’s finest to replace your FAQ web page at any time when modifications that might have an effect on prospects occur. This will likely embody:

  • New product launches
  • Pricing updates
  • Smaller modifications that might have an effect on person expertise (like your login web page transferring to a brand new URL)

It’s a good suggestion to anticipate buyer questions following any modifications. If you happen to’re planning to replace your product or web site, don’t wait so as to add logical questions till somebody asks them.

Repeat the method from the first step everytime you replace your web page. This contains sifting by buyer assist information and performing key phrase analysis to search out any latest fashionable questions.

Bonus Step: Add FAQ Schema to Your Web page

Schema markup helps search engines like google higher perceive info in your web site. It includes structuring your information in a manner search engines like google can learn simply.

Be aware: That is a complicated step, so you might must work along with your developer in the event you’re not aware of the method.

Utilizing schema can present wealthy outcomes within the SERP (search engine outcomes web page), like this:

rich results

Getting wealthy outcomes is nice for 2 causes:

  1. They will enhance your click-through fee
  2. They take up extra actual property on the SERP, which suggests customers usually tend to see the hyperlink to your web page

You’ll be able to add many sorts of schema—together with FAQ schema

While you use FAQ schema, Google can learn and perceive particular questions and solutions in your FAQ web page. After which spotlight them on the SERP.

Questions present up as drop-downs in Google search outcomes. Like this:

faq influenza

Google’s structured information useful resource exhibits you precisely what properties you’ll want so as to add to your FAQ web page in an effort to be eligible for wealthy outcomes.

Properties are the items of information Google reads in an effort to perceive what to point out within the wealthy outcomes.

For FAQ schema, you need to embody a minimum of one “Query” property:

faq page

With an accompanying reply:

question schema

Right here’s what which may appear to be in code:

schema backend

To see a full record of accepted properties for FAQ web page schema, go to’s useful resource web page.

After you’ve added schema to your web page, you’ll be able to test whether or not it’s accurately carried out utilizing our Web site Audit instrument.

Right here’s how:

After establishing a Web site Audit in your venture, head to the instrument. 

On the primary web page below the “Thematic Reviews” part, you’ll see a report referred to as “Markup.”


Click on on “View Particulars” within the Markup part above.

Web site Audit will rating your pages with markup, break up pages by markup kind, and allow you to know if there are any points.

markup overview

If Web site Audit flags any of your pages for schema points, we suggest utilizing’s validator instrument. It is going to let you understand in the event you’ve accurately carried out the markup.

You too can use Google’s Wealthy Outcomes Check to search out out which wealthy outcomes a web page can assist based mostly on its present structured information.

Professional tip: Comply with our information to schema markup to discover ways to add schema to your web site—step-by-step.

25 Nice FAQ Web page Examples

Now that we’ve lined the fundamentals, let’s check out 25 strong FAQ web page examples to see what makes them so efficient.

1. Adidas

Adidas has a brief record of frequent questions proper on the prime of their FAQ web page.

adidas faq

Beneath that record, it exhibits questions and solutions organized by matter. 

adidas support topic

The clickable sidebar permits for a variety of data on the primary web page with out overloading customers with info.

2. Amazon Net Providers

The Amazon Net Providers FAQ web page makes use of a easy, easy-to-navigate design.

aws faqs

If you happen to proceed to scroll down, the web page contains many hyperlinks below totally different classes. 

When you click on on a subject, you’ll discover an accompanying article with extra questions and solutions inside that matter.

aws specific faq

3. The IRS

As a result of the IRS is a authorities entity, it is sensible that they focus much less on artistic design for his or her FAQ web page.

However they didn’t sacrifice UX. If customers have one thing particular in thoughts, they will use the search bar proper above the highest FAQs.

IRS faq

And every query on the primary web page drops down so customers can get solutions without having to navigate away from the web page.

IRS answer dropdown

4. Goal

Goal’s fundamental area has a assist part to help customers with orders, returns, and many others.

target help center

Nonetheless, its company area has extra particular FAQ pages focusing on totally different person segments (like “Press” and “Careers”). 

The common Goal shopper most likely isn’t involved in these classes. So it is sensible to separate them.

careers faqs

5. Uber

Relying on whether or not you’re a driver or a passenger, your expertise with Uber goes to be very totally different.

Uber tackles this by together with FAQ pages for each riders and drivers. There are additionally separate pages to cowl Uber Eats, Retailers, and extra.

Right here’s what the rider FAQ seems to be like:

uber faqs

6. WhatsApp

The search perform on the prime of WhatsApp’s FAQ web page permits customers to search out solutions with out scrolling:

whatsapp faqs

Plus, every reply has its personal distinctive URL. Which suggests particular person solutions can rank on Google.

Listed below are only a few high-volume key phrases that WhatsApp’s FAQ hub ranks for:

whatsapp top organic keywords

By creating particular reply pages for every query, WhatsApp will get a lot of extra search visitors from Google.

Right here’s the natural visitors WhatsApp’s FAQ subdomain received in only one month:

whatsapp faq traffic

7. Lily’s Kitchen

Lily’s Kitchen categorizes their questions on the left-hand aspect of the FAQ web page.

Lily’s Kitchen faq

And if a person can’t discover solutions, they will contact Lily’s Kitchen’s customer support staff with the hyperlink beneath the title.

Lily’s Kitchen customer support

8. Twitter

The Twitter Assist Heart is hefty however straightforward to make use of. You’ll discover a navigation bar on the prime of the web page with hyperlinks to primary info and extra sources.

twitter help center

If you happen to scroll down, you’ll discover categorized sections with frequent questions.

twitter faq categories

9. Kiehl’s

Kiehl’s FAQ web page made the record due to its nice UX.

Customers can shortly get to any matter they want by the sidebar navigation.

Kiehl’s faq

It additionally has a search bar proper up prime in case customers are in search of one thing particular. And a listing of fashionable questions so customers can get solutions in a single click on.

10. Wikipedia

Wikipedia’s fundamental FAQ web page homes many particular FAQ pages divided into two sections: Normal FAQs and Particular FAQs. 

Wikipedia general faqs

Below the FAQ hyperlinks, there’s a piece devoted to associated studying:

Wikipedia similar pages

And in the event you scroll even additional, you can too check out the “Fundamental Info” part to be taught the ropes of Wikipedia.

Wikipedia basic info

11. Spotify

What’s most original about Spotify’s FAQ hub is that customers can reply questions.

spotify faq

If you happen to click on a person’s profile, you can too see that Spotify gamifies the method. 

Customers can earn “prime contributor” standing for participating with content material—together with answering FAQs.

Others can view what number of badges contributors have, what number of questions they’ve answered, and many others.

spotify badges

12. Ruggable

Ruggable’s FAQ web page highlights fashionable questions on the prime of the web page.

Ruggable faq

Customers can click on on these inquiries to see a snippet of the reply (and a video). Or navigate to the reply web page.

popular questions snippets

13. Fabletics

Fabletics sells activewear on a subscription foundation. The primary assist part has a search perform, in addition to particular classes.

Fabletics faq

If you happen to click on on any of the sections on the primary web page, you’ll be directed to a extra streamlined web page that has hyperlinks to particular articles answering ceaselessly requested questions.

Fabletics questions

Every hyperlink leads you to a devoted article:

Fabletics specific question

It is a good possibility for a bigger ecommerce web site that will must reply a wider vary of questions. 

And once more, having a separate web page for every query and reply helps the web site rank on Google for associated key phrases.

14. Planet Health

Planet Health is a health club chain recognized for its beginner-friendly simplicity. Its FAQ web page follows swimsuit:

Planet Fitness faq

Its preliminary FAQ web page has a listing of frequent questions with drop-down-style solutions.

Planet Fitness faq dropdown

If you happen to scroll additional down, you’ll see a piece labeled “Extra Subjects,” That directs you to extra FAQs relying on what info you want.

It additionally contains an choice to contact your Planet Health membership instantly.

Planet Fitness more topics

15. Apple

Apple takes a novel strategy and categorizes its fundamental assist web page by merchandise.

This works properly for companies that promote a number of sorts of services or products, every with its personal distinctive set of directions and options. Which is able to result in totally different questions.

apple faq

Beneath that, it highlights some frequent person points and features a search bar.

apple search for topics

16. West Elm

Furnishings retailer West Elm’s FAQ web page is housed on their fundamental Buyer Service web page.

Below the “Assist Subjects” drop-down, you’ll be able to select the final FAQ web page or select from extra particular matters like “Meeting Directions” or “Registry.”

West Elm faq

Right here’s what the final FAQ web page seems to be like:

West Elm customer service

17. Dunkin’

This well-known espresso chain’s FAQ web page retains issues easy. 

Customers can toggle between a couple of totally different classes on the highest navigation bar. Or navigate on to their hottest questions:

dunkin donuts faq

And as soon as customers discover what they want, they will click on a drop-down to view easy-to-skim associated questions:

dunkin donuts specific question

18. Wayfair

Wayfair’s FAQ web page contains so-called “Self Service Actions.” 

Which suggests customers can begin the method of returning an merchandise, changing an merchandise, and many others., with out speaking to a customer support agent.

Wayfair faq

Customers can scroll down to search out hyperlinks to particular person assist articles.

Wayfair help topics

Clicking on a type of will direct you to an article that features a sidebar of associated articles.

Wayfair return policy

19. Netflix

Netflix’s FAQ web page features a search bar, a listing of fashionable matters, and fast hyperlinks. 

Netflix quick links

It additionally has buttons that direct the person to register or be part of for personalised assist.

Netflix sign in

If you happen to click on on a particular query (e.g., “Plans and Pricing”), you’ll be directed to a separate article:

Netflix question plans and pricing

On the prime of every article, you can too toggle to your nation to be sure to’re getting correct info.

20. Yasso

This frozen yogurt model’s FAQ web page begins with various clickable class hyperlinks:

yasso faq categories

If you happen to click on on one or scroll additional, you’ll discover a drop-down menu of extra particular questions:

yasso brand faq

21. Slack

Slack’s FAQ web page has a variety of the identical helpful components because the above examples:

slack help center

It additionally contains featured articles and ideas for utilizing the product on the backside of the web page. 

In case your web site has a lot of questions and solutions, this can be a useful method to spotlight fashionable ones.

slack featured articles

22. Harry’s

Harry’s FAQ part begins by offering contact info and a search bar.

harrys faq

Beneath that, you’ll discover classes that show particular questions. 

harrys faq categories

When you click on on a query, you’ll be directed to a brand new web page with a quick reply.

harrys product answer

23. NYX

Make-up model NYX categorizes their questions on the left and contains drop-downs to reply particular questions on the best.

In addition they embody a clearly seen “Chat Now” button for patrons who need to get in contact with assist instantly.

nyx faq

If you happen to click on on a particular query, you’ll get your reply in a drop-down instantly on the web page.

nyx answer to common questions

24. Complete Meals

Complete Meals additionally contains particular matters on the left and drop-downs to the solutions on the best. 

Plus an accessible chat characteristic on the backside of the display.

amazon whole foods market faq

If you happen to click on on a query, you’ll see a quick reply with any related hyperlinks you might must observe.

amazon whole foods question

25. Dropbox

Dropbox solutions questions on their enterprise accounts on a single web page with drop-downs for every query.

dropbox faq

Nonetheless, the web page clearly connects customers to Dropbox’s wider information base for extra particular questions.

dropbox help center

Right here, you’ll find hyperlinks to longer articles with step-by-step options.

dropbox linking accounts

Begin Your FAQ Web page Analysis with Semrush

Essentially the most helpful FAQ web page can be an asset to each your customers and your website positioning technique.

You’ll be able to reply frequent questions, fill within the gaps for any lacking key phrase alternatives, and create a robust inside linking construction throughout your web site.

Don’t have an FAQ web page but? 

Do some key phrase analysis to search out out what your prospects need to know. Then, take inspiration from among the examples above to create a well-optimized, user-friendly FAQ web page.

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