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HomeTechnologySupplies startup Novoloop brings its upcycled outsole to On’s new working shoe...

Supplies startup Novoloop brings its upcycled outsole to On’s new working shoe • TechCrunch


Making sneakers is a grimy enterprise; one which’s closely reliant on fossil fuels. Shoe corporations have experimented with numerous methods to scale back their footprints, from uppers manufactured from recycled plastic to midsoles made of froth derived from sugarcane.

Now, there’s a brand new strategy — upcycling. Supplies startup Novoloop and running-shoe producer On will announce a partnership later at the moment to supply an outsole made with upcycled thermoplastic polyurethane. It’s one in all a number of supplies which might be debuting with On’s new climate-friendly sneaker, the Cloudprime.

The partnership will probably be introduced at an Elemental Excelerator occasion later at the moment as a part of Local weather Week in New York Metropolis, and TechCrunch has unique particulars concerning the collaboration, Novoloop’s novel materials and the way it’s made.

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