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TikTok’s BeReal clone is now obtainable as standalone app exterior the US • TechCrunch


TikTok over the weekend launched its BeReal clone, TikTok Now, as a standalone cell app throughout world markets exterior the U.S., largely on iOS. The app affords an analogous characteristic set to the TikTok Now expertise being launched into the U.S. TikTok app, introduced final week. However as an impartial cell app, it permits customers to choose in to obtain the push notifications only for these social check-ins — even when they’ve their TikTok notifications silenced.

Whereas the corporate had famous the TikTok Now expertise can be supplied as its personal cell app in some markets, it hadn’t but launched that app on the time of its announcement on Thursday, September 15, 2022. It additionally wasn’t clear which markets would acquire entry to the characteristic inside TikTok itself or as a standalone app, or when the app would roll out.

In response to knowledge from cell intelligence agency Sensor Tower, the TikTok Now app launched globally late on Sunday, September 18, 2022. Regardless of being a brand new main providing from one of many world’s hottest apps, the TikTok Now app has but to rank within the High Total iPhone apps chart in any market as of the time of writing.

Nevertheless, it has managed to inch into the highest 100 iPhone Social Networking apps in 5 markets — Madagascar, Mozambique, Kenya, Malta and Singapore — and it’s ranked within the High 500 iPhone Social Networking apps in 38 nations. These embody Myanmar, Bulgaria, Pakistan, Cambodia, Thailand, Indonesia, Germany, Qatar, Poland, Belgium, New Zealand, Guatemala, Austria, Bahrain, South Africa, Finland, Ghana, Czech Republic, Vietnam, Greece, Eire, Azerbaijan, Israel, Nigeria, Spain, Netherlands, Switzerland, Algeria, Malaysia, Sweden, Italy, Morocco, Lebanon, Mexico, Denmark, Egypt, Dominican Republic and Romania.

There’s additionally an Android model of the app reside in Bermuda, but it surely’s not rating in another markets.

This world rollout speaks to TikTok’s ambitions with this new expertise, which is shamelessly copied from high cell app BeReal. Like BeReal, TikTok Now sends a random push notification day-after-day encouraging customers to take a photograph or video with their cellphone’s front-facing and outward-facing cameras on the identical time. Customers have a three-minute window to snap their photographs or as much as 10-minute lengthy movies to take part. Mates can then view every others’ photographs within the app’s Mates feed or they will view posts from others in an Discover feed.

Evidently TikTok believes it might be able to acquire traction for this social format in markets the place BeReal has but to dominate. That could possibly be troublesome, nevertheless, as BeReal is No. 1 in not less than 9 markets proper now, and within the high 5 Total iPhone apps in round 40 nations. Its high markets, nevertheless, are the U.S., its dwelling market of France and the U.Okay., Sensor Tower knowledge signifies. That leaves a big a part of the globe ripe for competitors. (Plus, it’s not onerous to tear off a format as primary as this, we should always level out.)

TikTok declined to make clear its technique round TikTok Now, together with why it has determined to make TikTok Now a characteristic in U.S., however its personal app practically in all places else. As an alternative, the corporate would solely say that it’s “experimenting” with the expertise and goals to boost TikTok Now because it learns how its neighborhood embraces the format.

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