Mobile SEO

TikTok’s New Software Provides Companies Useful Viewers Insights


A brand new enterprise device from TikTok uncovers viewers insights that may help with planning paid and natural content material methods.

Aimed toward advertisers, the viewers insights device resides in TikTok Adverts Supervisor. Nevertheless, you don’t must pay for promoting to make use of it.

The device’s insights will help information natural and paid content material plans, as they’re based mostly on information from all customers throughout TikTok. You’ll be able to discover consumer pursuits, behaviors, and demographics to search out new methods to succeed in your clients.

Considered one of its extra intriguing options is the flexibility to discover the highest ten hashtags your viewers engages with. You can begin appending these hashtags to your movies to shortly and simply increase engagement.

Additional, you may outline your personal viewers and filter data utilizing a sturdy set of filters.

Right here’s extra in regards to the information offered by TikTok Viewers Insights.

TikTok Viewers Insights In TikTok Adverts Supervisor

Accessible by means of TikTok Adverts Supervisor, TikTok Viewers Insights supplies aggregated details about customers which were energetic throughout the final 30 days.

Get to the device by going to Adverts Supervisor, deciding on “Reporting” within the high navigation menu, and clicking “Viewers Insights.”

TikTok’s New Tool Gives Businesses Helpful Audience Insights
Screenshot from: adverts.tiktok.com/assist/article?help=10013890, November 2022.

Outline Your Viewers

Begin configuring your viewers by using the panel on the left.

You’ll be able to outline your viewers by customizing the next filters:

  • Places
  • Languages
  • Demographics
  • Pursuits & Behaviors – contains non-obligatory sub-filters:
    • Advert Curiosity Classes: Refine your viewers by individuals who have interacted with particular classes of adverts.
    • Video Interactions: Refine your viewers by individuals who have considered and engaged with movies.
    • Creator Interactions: Refine your viewers by the varieties of creators they’ve interacted with.
    • Hashtag Interactions: Refine your viewers by individuals who’ve watched movies with a particular hashtag.
  • Gadgets

Viewers Overview

The primary tab you’ll see after defining your viewers is the viewers overview tab.

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: adverts.tiktok.com/assist/article?help=10013890, November 2022.

Within the viewers overview tab, you may view the next composition of your viewers:

  • Age
  • Gender
  • Nation
  • State
  • System OS
  • System Costs (USD): System worth is just accessible in USD.
  • Prime 10 pursuits
  • Backside 10 pursuits

Viewers Pursuits

Beside the overview tab is viewers pursuits, the place you may uncover what varieties of content material and adverts your viewers engages with.

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: adverts.tiktok.com/assist/article?help=10013890, November 2022.

The pursuits tab contains these sections:

  • Prime Hashtags: View the highest 10 hashtags that resonate together with your viewers.
  • Advert Curiosity Classes: See the classes of adverts your viewers has interacted with.

Obtain Viewers Knowledge

Simply recall the viewers insights you uncover utilizing the “Export All” perform. This may obtain the info into Excel so that you can entry anytime.


Supply: TikTok

Featured Picture: Diego Thomazini/Shutterstock



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