In keeping with a Counterpoint Analysis report printed on Thursday, true wi-fi stereo (TWS) shipments in India elevated by twofold within the third quarter of 2018 as a result of festive season stock wanted to satisfy the excessive pent-up demand, quite a few new launches, and reductions.
In keeping with the report, Indian TWS manufacturers skilled sturdy third-quarter progress of 143% yr over yr, led by BoAt, Noise, Mivi, Boult Audio, and Ptron, which collectively accounted for 79% of the market.
All the new entrants within the quarter have been native manufacturers, in response to Counterpoint (Mobatree, 5 Parts, Duffer, and Lyne). In keeping with the assertion, these Indian manufacturers collectively held a 95% market share within the sub-Rs 2,000 value vary.
Chinese language manufacturers, nevertheless, noticed an increase in market share, reaching 13% in Q3. Realme and Oppo additionally launched new TWS merchandise to help the expansion of Chinese language manufacturers. OnePlus was the driving pressure behind this progress by providing its Nord Buds CE on the lowest value in its total TWS portfolio.
Lastly, with Apple’s launch of the AirPods Professional, worldwide manufacturers that primarily serve the premium section of the Rs 5,000 and above value vary accelerated their progress. In keeping with the report, Samsung, JBL, and Apple have been the primary drivers of the general 9% sequential progress and 91% year-over-year progress skilled by world manufacturers in Q3.
“The highest 5 TWS manufacturers in India – boAt, Noise, Mivi, OnePlus and Boult Audio – accounted for nearly 70% of the overall shipments. OnePlus made a comeback within the prime 5 pushed by two current launches – Nord Buds and Nord Buds CE – at an inexpensive value level,” stated Senior Analysis Analyst Anshika Jain.
She credited the vacation season and a concentrate on native manufacturing for the quarter’s sturdy progress. In keeping with the analysis firm, home manufacturing noticed a report 288% quarterly progress this yr, accounting for 34% of all shipments.
In keeping with Jain, the highest 10 TWS fashions accounted for 41% of all TWS shipments. She added that almost all of those fashions catered to the low-mid value vary (Rs1,000-Rs 3,000).
In response, Affiliate Analysis Director Liz Lee identified that it’s nonetheless tough for manufacturers to extend their presence in offline channels as a result of a large portion (79%) nonetheless comes from on-line channels.