WhatsApp’s first unique movie to air on Prime Video and YouTube, NBA participant Giannis Antetokounmpo stars • TechCrunch

Meta-owned messaging app WhatsApp is entering into the movie enterprise. Earlier this week, WhatsApp introduced its first unique quick movie “Naija Odyssey,” which tells the story of NBA participant Giannis Antetokounmpo, who was born in Athens, Greece to Nigerian mother and father.

“Naija Odyssey” will premiere on Prime Video on September 21, 2022.

The quick movie signifies WhatsApp’s foray into leisure, an uncommon enterprise for a social messaging app. Nonetheless, in contrast to tech large Apple’s unique content material, “Naija Odyssey” seems to be a approach to promote the model provided that Antetokounmpo just lately signed an endorsement cope with WhatsApp, one other first for the app.

Vivian Odior, WhatsApp’s world head of promoting, instructed Selection, “‘Naija Odyssey’ is a narrative that reinforces how WhatsApp helps us embrace our multifaceted lives. In navigating relationships, id, and even adversity, WhatsApp is there — enabling you to embrace all sides of you by connecting you to those that matter most.”

Whereas the quick movie is a reminder that WhatsApp might help join you with others, it was additionally probably made by WhatsApp to revenue from Antetokounmpo’s fame. He was named NBA All-Star Sport MVP for Milwaukee Bucks in 2021.

The 12-minute film will probably be launched on WhatsApp’s social media accounts, together with its YouTube channel, based on Selection.

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