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YouTube encourages creators to make Shorts straight from replies • TechCrunch


If one quick video app has a characteristic, everybody else has to have it. That’s the rule. The most recent episode on this development is dropped at us by YouTube, which launched a characteristic for creators to answer to feedback on their movies with Shorts.

“Invite your viewers to attach with you by way of this new characteristic by answering their questions in your Shorts, taking content material requests, reacting to feedback in your movies, and no matter else you give you,” the corporate mentioned in a put up.

This may very well be fairly useful for creators who may need to reply to some followers’ feedback on a video as a follow-up. Creating a brief video to take action is less complicated and extra casual than making a full video.

Right here’s the way it works:

  • When you’re a creator, head to your video or a Brief and open the remark part.
  • Faucet reply on the remark you need to reply to.
  • Faucet on the ‘Create a Brief’ button to create a brief video that includes that remark.

The characteristic is presently rolling out to all creators on iOS with YouTube engaged on bringing it to Android quickly. The corporate can also be testing a perform to inform followers if a creator options their remark in a Brief.

Earlier this 12 months, YouTube mentioned 1.5 billion logged-in customers are watching YouTube Shorts each month. “Options like “reply to a remark with a Brief” will give creators extra prompts to make extra content material. This fashion, followers will even get extra content material to devour and it’ll doubtlessly improve YouTube’s total viewership.”

YouTube is late to the “reply with a brief video” celebration. TikTok launched this characteristic again in 2020 and Instagram launched its personal model known as “Reels Visible Replies” final December.

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